statement: The nitrogen dilemma in German agriculture has led to enormous environmental impacts through soil degradation and fish kills. I developed the Rules-Boundaries- Behaviors (RBB) framework, which is a first holistic attempt to better understand farmers’decisions about adopting sustainable agricultural practices in Germany (https://doi.org/10.1016/j.jrurstud.2022.03.012). The RBB framework illustrates thatfarmers’behavioral factors (cognitive, social, and dispositional) are restricted by boundary conditions (limitations in the personal, farm, farm operation, and environmental spheres), and that these behavioral and boundary conditions are contextually embedded in a complex in/formal rule space. With the RBB as a theoretical framework, I propose the development of an Ethnographic Speculative Automated Hybrid Film as an additional scientific tool to raise awareness of sustainability issues. The film illustrates the conversion of livestock farming to insects and the accompanying speculative overcoming of the nitrate problem and presents insects as more sustainable inhabitants of German grassland and as protein suppliers.Research proposals: The RBB framework is used to build an idealized agricultural world from the farmers’ perspective. I imagine the story of a real conventional farmer. She turns from the real to the automated reality by putting on imaginary “sustainability glasses”and then switches to a virtual idealized world guided by the RBB. In the virtual reality, the farmer is confronted with all kinds of behavioral constraints, boundary conditions and in/formal rules that are hypothetically overcome in the virtual reality, creating an idealized agricultural world with positive feedback loops to overcome the environmental challenges and foster a sustainable society. For example, if the farmer does not know the nitrogen needs of her plants, the plants tell her their needs and the fish complain about too much nitrogen waste in the water. If the informal rules of conventional farmers are to overfertilize out of traditional beliefs, the farmer listens to the young climate activists and scientists and changes her fertilization

practices. If the farmer has accumulated too much manure in the slurry tank, she receives transport assistance so that the manure is transported to areas where manure is still needed. The film should meet the requirements of a short film (approx. 20 minutes) and contain the story of a real conventional farmer and a complex virtual world. A real dialogue with the researcher Bente Castro Campos and the farmer could also be part of the film. The main message of the film is the speculative conversion of livestock farming to insects to overcome the sustainability challenge of too much manure